Pet Business Opportunity Marketing Tips Mar. 2011

Helping You Start or Grow Your Pet Business PET PRODUCT TRENDS UNFOLD As we near the end of the 1st quarter of 2011 we continue to parse the flood of reports, surveys, reports and studies from sources as varied as American Express to Iams to Pet Age. Here's some more tips and trends you might find useful for YOUR pet business. COOLNESS FACTOR OF PET OWNERSHIP DRIVES GROWTH In another recent study, this one by Experian Simmons Consumer Data, pet ownership has grown at a respectable rate among the 18 to 24 year old group of consumers considered to be part of generation "Y". According to the consumer data available, between 2003 and 2009, pet ownership among this age group had increased 9 percentage points, from 40% to 49%. What does this mean for marketing your business? AGE OF PET NOT THAT IMPORTANT IN PET PRODUCT DECISIONS A recent Pet Parenthood Survey from Iams points out that only 11% of consumers see the age of a dog or cat to be an important consideration when choosing a food. That means that only 1 out of 10 consumers are looking for age specific foods for their pet. See what this means to YOUR pet business. 5 Developing Consumer Trends Noted in New Study Two among the most interesting trends was the rise of social media in making pet product purchasing decisions and the second was mobile search. Smart phones are poised to become not only the new version of the PC but also the dominant search tool for finding the right products and services. Learn about all 5 consumer trends you don't want to miss! DOGGIE DAYCARE BIZ KEEPS GROWING Camp Bow Wow has become the first independent petrepreneur start-up to become part of the "One Million by One Million (1M/1M)" global initiative to help a million entrepreneurs around the world to reach a million dollars in annual revenue. Learn how you can get involved. Pet Business Opportunity is published by www.SamsonMedia.net. Copyright March 2011. All Rights Reserved.  For The Latest Pet Business News & Discussions Be Sure To Follow Us On FACEBOOK HERE

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