Pet Business Opportunity Marketing Tips Feb. 2011

Helping You Start or Grow Your Pet Business PET CONSUMERS RULE As a pet retailer or pet service provider you know all too well by now that the power of your businesses success is in the hands consumers. That's nothing new. What is new is the ability to easily listen and engage your customers in order to find out what they want by using social media. Here are some recent trends we uncovered that you may want to take advantage of. ARE PET SERVICES STILL A GROWTH INDUSTRY? Pet services have begun to level off in terms of growth and market share due to increased competition and other factors. But pet services are still an important part of the overall mix. Here's how to make sure you're getting the most out of it for your pet business. THE GRAYING OF PET RETAILERS Reflecting society as a whole, pet retailers are getting older. So what are the implications for the industry and what does this mean to your customers and the competition? Check out the results of the latest PET AGE Retailer report. UPSCALE PET PARENTS DRIVE PREMIUM PET PRODUCTS Cautious pet industry retailers might want to consider loosening the leash when it comes to targeting premium pet product sales. Over 17 million U.S. "pet parent" households remain relatively unaffected by the state of the economy and are likely to increase their spending on premium pet products in 2011, according to a report included in the 2010-2011 U.S. Pet Market Outlook report. IS "MADE IN AMERICA" AN IMPORTANT PRODUCT ATTRIBUTE? Is "Made in America" an important selling feature for pet products? According to a recent study it's just a starting point. Pet product consumers are looking for more tangible benefits before plunking down their hard earned cash to support their patriotic urges. Here's what you need to know. The Pet Business Opportunity newsletter is published by www.samsonmedia.net. Copyright February 2011. All Rights Reserved.  FIND UNIQUE PET INDUSTRY CONTENT YOU WON'T FIND ANYWHERE ELSE. VISIT US ON FACEBOOK

	Unsubscribe | Update Profile | Confirm | Complain | Forward