Pet industry lessons and unicorns: wrapping up 2021

Wow. 2021...I'm not the first to say it, but... is it over already?? Isn't it still 2020???? I've been munching on my evening bowl (or three..) of Apple Cinnamon Cheerios for 15 minutes, reflecting on the past year, and trying to put an entire 365 days into one email.... one whole trip around the sun... This time last year, I was struggling to put my business back together after COVID hit. I lost every client I had because I focused on Pet Expo exhibitor strategies. But that wasn't all - I became a first time mom at the same time. Being a new mom was tough. As most new parents do, I severely underestimated how much work a tiny human could be. And how debilitating sleep deprivation would be. I missed the excitement of working with pet business owners. I missed the pet expos. I missed working for a greater purpose with an entire industry of folks who just want to make dogs wag their cute little furry butts. The problem? I was severely lacking motivation and confidence. I also wanted to be present for my little one who ALWAYS needed me, so my time was limited to a couple hours per day at the most. I was completely stuck... like those stickers my toddler meticulously placed all over the mirror stuck. Suuuuuper stuck. I needed a way to work with pet business owners while also being a full time, present mama to my sweet little guy. Fast forward to today. I completely restructured my business and launched a brand new service that clients are LOVING. I built a team of amazingly talented experts. AND, I have TWO huge announcements coming very soon. How did I get unstuck? Well, I didn't need a sponge, soft cloth or paper towel soaked with hot, soapy water to saturate the sticker.... No, that's what you need for removing stickers from mirrors. Ask me how I know =P Here's what else I know: Action creates motivation If I wanted to get unstuck, I needed to do something. Anything. Even if it was the wrong thing. Doing something would get the ball rolling. I was right. Each action I took lead to another. And another. And another. I kept going and I haven't looked back. If at any point you're feeling stuck and unmotivated while working towards your New Year's resolution...don't give up. Rest when you need to, but take action to get the ball rolling again. You never know where it will lead you! Now what about those unicorns?!! Reflecting on the brand evaluations I did in 2021, there's one thing that really sticks out across each of them. They had a great brand story all along... they were just holding back from telling it to the world! Your brand story is what makes you YOU and sets you apart from the competition. It's what attracts raving fans and repeat customers. YOU are a huge part of your brand story - people who like to shop small want to get to know the people they support. No one else is you. Being more you in your brand makes your business a UNICORN. A company that is unique and stands out for all the right reasons. I'm 100% certain of it: If you're struggling to make your New Year's resolution happen, think about what makes you unique as a business owner...and go from there! See, unicorns are magical. And they poop rainbows everywhere. From all of us here at Max Pet Marketing, we hope you have a wonderful, magical 2022!! TL;DR: Action creates motivation, include yourself in your brand story, and unicorns rock. Woofs and Wags, Kati Keyes Pet Brand Strategist MaxPetMarketing.com Like what you read in this email? Follow us on social for more ways to level-up your pet business!

Unsubscribe

This message was sent to ejamuan.pett@blogger.com from kati@maxpetmarketing.com

Max Pet Marketing
224 36th Ave NE
St. Petersburg, Florida 33704

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

6 new IG features 🐾 businesses need to know about

Furiends, it's time to get acquainted with all the new features on Instagram! Instagram is coming out with all sorts of new features for 2022, but don't worry! Max Pet Marketing is here for you. We know how important it is that your business is seen and reaches as many pet owners as possible, so we took care of putting together the latest trends for Instagram marketing. Before we DIG in (Get it? Dig? Because dogs dig? LOL I'll see myself out...) Some of you are wondering… Why Instagram? Is IG the right platform for your pet business? (Psst...If you already know IG is right for you, feel free to skip the next paragraph) IG is one of the most well-known social media platforms, with more than one BILLION monthly active users, of which 80% are between 18 and 29 years old (#1 demographic of new pet parents). Instagram is purrfect for pet businesses that want to reach this demographic of smartphone-toting millennials and it has the highest potential for organic reach. If that's you, check out these new features you need to know: 1. They're bringing back the good old days of Chronological order! App users can choose to once again see posts in their feed by the time / date they were posted and can relive those memories from 2016 when IG was set up this way. 2. IG users can select top favorites as well, which reminds me about Myspace-it had some pretty amazing features for its day too (I know!) - this means it's more important than ever to curate consistent content your audience wants in their feed. 3. App users will also be able to select who they want in your feed first! And that's kind of why people use social media. It looks like they're going for a "top posts" type layout, so be sure to give your audience content they want to see! 4. This one has been out for a while, but it's worth mentioning. Remember the days where you had to have 10,000 followers just to post a link in your story? Well let me tell you this – those days are over! Now, we can post links in our stories just by adding a sticker. Customize it with whatever text or graphic image that suits your story best! Bonus tip! Add a gif over the link to help with your brand aesthetic! Just be sure your audience knows where to tap for the link. 5. Your carousel posts can now be edited, reordered and even deleted! Did you notice a typo? That's what I get for typing too fast. Well never mind that – now you can just go ahead and edit or delete one image from the post instead of having to completely start over with new content:) 6. This one is so cool! IG stories have a new sticker called "Add Yours" This allows you to share your story with the world, but also give viewers opportunity to reply with a picture in their stories! It's great for building engagement and getting people talking about what's going on in real time.  Phew! That was a lot! But now you are in the know and up to date on Instagram so you can use it to build your pet business. Want more tips to reach pet owners and grow your pet business? Follow us on social! We'd love to follow you back ;) Woofs and Wags, Kati Keyes Pet Brand Strategist MaxPetMarketing.com

Unsubscribe

This message was sent to ejamuan.pett@blogger.com from kati@maxpetmarketing.com

Max Pet Marketing
224 36th Ave NE
St. Petersburg, Florida 33704

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Have you thought about your content strategy for 2022?

If not, let us do the thinking for you. 

Happy (almost) New Year, Petrepreneurs! Do you have HUGE plans for your pet business in 2022?  Or have you been avoiding that for now, in hopes that your brand strategy will make a good resolution?  Customers are busy, their inboxes are packed with marketing emails, and let's be honest - many people just don't want to think about anything right now except good food and good company (of the furry and human varieties). Good news. You don't have to think about a thing.  Max Pet Marketing can help make 2022 a profit-soaring, record-smashing year for your pet biz. We offer: Brand Evaluations Brand Strategy Toolkits Sales and Strategy Coaching Copywriting for Websites and Emails Articles and Blog Content Social Media Management We have room in our queue for early next year, but spots are filling up fast.  Reply to this email or call me at 573-645-5471 to learn more! Woofs and Wags, Kati Keyes Pet Brand Strategist MaxPetMarketing.com

Unsubscribe

This message was sent to ejamuan.pett@blogger.com from kati@maxpetmarketing.com

Max Pet Marketing
224 36th Ave NE
St. Petersburg, Florida 33704

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

All the new features 🐾 businesses need to know about IG 2022

and how you can use them for your business 

Furiends, it's time to get acquainted with all the new features on Instagram! Instagram is coming out with all sorts of new features for 2022, but don't worry! Max Pet Marketing is here for you. We know how important it is that your business be seen and reach as many pet owners as possible, so we took care of putting together the latest trends for Instagram marketing. Before we DIG in, some of you are probably wondering… Why Instagram? Is IG the right platform for your pet business? IG is one of the most well-known social media platforms, with more than one BILLION monthly active users, of which 80% of them are between 18 and 29 years old (#1 demographic of new pet parents). Instagram is purrfect for pet businesses that want to reach this demographic of smartphone-toting millennials and it has the highest potential for organic reach. If that's you, check out these new features you need to know: 1. They're bringing back the good old days of Chronological order! App users can choose to once again see posts in their feed by the time / date they were posted and can relive those memories from 2016 when IG was set up this way. 2. IG users can select top favorites as well, which reminds me about Myspace-it had some pretty amazing features for its day too (I know!) - this means it's more important than ever to curate consistent content your audience wants in their feed. 3. App users will also be able to select who they want in your feed first! And that's kind of why people use social media. It looks like they're going for a "top posts" type layout, so be sure to give your audience content they want to see! 4. This one has been out for a while, but it's worth mentioning. Remember the days where you had to have 10,000 followers just to post a link in your story? Well let me tell you this – those days are over! Now, we can post links in our stories just by adding a sticker. Customize it with whatever text or graphic image that suits your story best! Bonus tip! Add a gif over the link to help with your brand aesthetic! Just be sure your audience knows where to tap for the link. 5. Your carousel posts can now be edited, reordered and even deleted! Did you notice a typo? That's what I get for typing too fast. Well never mind that – now you can just go ahead and edit or delete one image from the post instead of having to completely start over with new content:) 6. This one is so cool! IG stories have a new sticker called "Add Yours" This allows you to share your story with the world, but also give viewers opportunity to reply with a picture in their stories! It's great for building engagement and getting people talking about what's going on in real time.  Phew that was a lot! But now you are in the know and up to date on Instagram! Did you like this email? Tell us! Want more tips to reach pet owners and grow your pet business? Follow us on social! We'd love to follow you back ;) Woofs and Wags, Kati Keyes Pet Brand Strategist MaxPetMarketing.com

Unsubscribe

This message was sent to ejamuan.pett@blogger.com from kati@maxpetmarketing.com

Max Pet Marketing
224 36th Ave NE
St. Petersburg, Florida 33704

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Pet Business Website Offer

Save hundreds, but act fast. 

Happy New Year from The Pet Marketing Agency! A special 2021-ending offer for groomers, trainers, sitters, resorts, walkers, boarding facilities, products, services, stores & online stores, care providers, veterinarians or any pet-related business or organization. The LAST website you will EVER buy is available for just a few more days. When the year ends, so does this offer! Add up what you are spending monthly or yearly for website hosting, SSL certificates, add-ons, updates, security software, email service, forms or other related costs. Imagine never paying those fees again! Visit www.TheLastWebsiteYouWillEverBuy.com or click the button below! CLICK HERE for details!

Unsubscribe

This message was sent to ejamuan.pett@blogger.com from hello@petmarketingagency.com

Pet Marketing Agency
224 36th Ave NE
St. Petersburg, Florida 33704

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Free business cards, apps & more for 15 minutes of your time!

HAP-HAP-HAPPY HOWLIDAYS TO AROOOO from Pet Marketing Agency!

Who loves a fabulous gift with absolutely no strings attached? You do, that’s who!

All it takes to receive some fantastic, proven marketing tools for your small business is a quick 15-minute phone call and website audit. Easy-peasy!

Just visit www.ReachPetLovers.com and learn how you can get the Pet Business PR & Marketing Kit - this is a gift you can begin using right away and see the difference in no time flat!

The Pet Business PR & Marketing Kit contains:

- A custom press or media alert for your business with guaranteed placement on Google News. We’ve got mad skills!

- 100 custom designed and printed full-color one-sided business cards.

- Three months of unlimited use of your own custom account on SocialPilot, reviewed as one of the best social media scheduling platforms available today.

And MORE!

Visit www.ReachPetLovers.com now because this offer ends December 24th!


SHEILA B. RILENGE

Chief Client Strategist, Pet Marketing Agency

Home of Pet Creative and Marketing Services & employpet.com  

O:  (727) 295-1160

C:  (314) 818-9025
F:  (727) 234-8478 
E:  srilenge@petmarketingagency.com

 

 

Unsubscribe

This message was sent to ejamuan.pett@blogger.com from srilenge@petmarketingagency.com

Sheila at Pet Marketing Agency
Pet Marketing Agency
224 36th Ave NE
St. Petersburg, Florida 33704

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

<> Cheap Country Targeted website traffic <>

Hi there
Receive local traffic to increase local audience and leads through your
website

more details and plans can be found here
https://bulkwebtraffic.io/


thanks and regards
Peter Wallace




Unsubscribe:
https://mgdots.co/unsubscribe/

🔥Open coaching room for pet businesses

Website, social media, marketing, and brand strategy help 

Hey there, petrepreneur! Are you getting ready for your pet brand to take off in 2022? If you're not sure where to start, don't worry - I've got you covered! On Monday, December 20th from 12-1 CST, our open coaching room will be available for FREE to help you get started. Just bring your questions about website design, marketing, social media and more! Whether your website needs a face-lift or you can't figure out how to get customers to buy from you, we've got the answer! Just click the link below to register for free, one-on-one advice about your pet business. Slots are first come first serve, so don't wait - register now! Hope to see you there! REGISTER FOR FREE COACHING Woofs and Wags, Kati Keyes Pet Brand Strategist MaxPetMarketing.com P.S. Don't want to wait until Monday? Just click or visit pet.marketing/brandcheckup for an instant evaluation on your website!

Unsubscribe

This message was sent to ejamuan.pett@blogger.com from kati@maxpetmarketing.com

Max Pet Marketing
224 36th Ave NE
St. Petersburg, Florida 33704

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -